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Read what Robert Kiyosaki, author of the best-selling Rich Dad Poor Dad books
says about Network Marketing:
If you haven't read Robert Kiyosaki then you wouldn't know about the
four quadrants he speaks about. E stands for an Employee, S for the
Self-employed--in both cases they work for money. The other 2 are B which
stands for Business Owner and I for Investor. For these two, the
money works for them--it is about building assets that will make money for us. He
says it is through the B and ultimately the I quadrants that the rich get rich--where
money is working for them. But, nobody gets rich working for money.
Network Marketing -
It's an Asset, Not a Job
By Robert Kiyosaki
I am sometimes asked, "Why do so few people make it to the top of their
network marketing system?"
The truth is, the
top of the network marketing system is open to everyone — unlike traditional
corporate systems, which allow only one person to reach the top of the company. The reason
most people do not reach the top is simply because they quit too soon. So why would
someone quit short of the top?
Most people join
only to make money. If they don't make money in the first few months or years, they become
discouraged and quit (and then often bad-mouth the industry!). Others quit and go looking
for a company with a better compensation plan, but joining to make a few quick dollars is
not the reason to get into the business.
The
Two Essential Reasons to Join a Network Marketing Business
 Reason number one is to help yourself.
Reason number two is to help others. If you join for only one of these two reasons, then
the system will not work for you.
Reason number one is to help yourself.
Reason number two is to help others. If you join for only one of these two reasons, then
the system will not work for you.
Reason number one,
means that you come to the business primarily to change quadrants — to change from
the E (Employee) or the S (Self-employed) quadrant to the B (Business owner) or I
(Investor) quadrant.
This change is
normally very difficult for most people — because of money. The true 'E' or 'S'
quadrant person will not work unless it is for money. This is also what causes people to
not reach the top of the network marketing system: they want money more than they want
to change quadrants.
A 'B' quadrant or
'I' quadrant person will also work for money, but in a different way. The 'B' quadrant
person works to build or create an asset — in this case, a business system. The 'I'
quadrant person invests in the asset or the system.
As a 'B' or an 'I',
sometimes you don't get paid for years; this, a true 'E' quadrant or 'S' quadrant person
will not do. It's not part of their core values. Risk and delayed gratification disturb
them emotionally.
Delayed
Gratification and Emotional Intelligence
One of the beauties of network marketing is that it focuses on developing your
emotional intelligence as well as your business skills.
Emotional
intelligence is an entirely different matter from academic intelligence. In general,
someone with high emotional intelligence will often do better than someone with high
academic intelligence but low emotional intelligence. That explains, in part, why some
people do well in school but not so well in the real world.
The ability to delay
gratification is a sign of higher emotional intelligence. In a recent study of emotional
intelligence, it was found that people who could delay gratification often led more
successful lives than those who could not.
This is why the
educational system inherent in a good network marketing opportunity is so important. It's
the emotional education or emotional intelligence aspect of their programs that I find so
valuable for people.
Many people write me
and tell me they loved my book, Rich Dad, Poor Dad, but I fear that many of them
don't get the most important point of the book: Lesson #1, "The rich don't work for
money."
Once I have built or
bought an asset, that asset works hard to make money for me. But I will not work for money
— I will work only to build or buy assets. Those assets make me richer and richer,
while I work less and less. That is what the rich do. The poor and middle class work hard
for money, and then buy liabilities instead of investing in assets.
What
Kind of Asset is a Network Marketing Business?
Remember, there are two reasons to be successful in network marketing: to help
yourself, and to help others. Reason number one means helping yourself get to the 'B' side
of the quadrant. What about reason number two?
Remember, there are two reasons to be successful in network marketing: to help
yourself, and to help others. Reason number one means helping yourself get to the 'B' side
of the quadrant. What about reason number two?
The beauty of most
network marketing systems is that you don't really make much money unless you help
others leave the 'E' and 'S' quadrants and succeed in the 'B' and 'I' quadrants. If
you focus on helping others make this shift, then you will be successful in the business.
If you only want to
teach yourself to be a 'B' quadrant and 'I' quadrant person, then a true network marketing
system won't work for you. You may as well go to a traditional business school, which
focuses only on your becoming a 'B' quadrant person.
The beauty of a
network marketing business is that your goal is to create assets, which are other 'B's
working under you — and their job is to create other 'B's working under them. In
traditional business, the focus is for the 'B' to have only 'E's and 'S's working for
them.
The type of business
I was taught to build is a business with me at the top and 'E's and 'S's at the base. I
really don't have room at the top for many other 'B's, which is why in my businesses, I
strongly recommend that all my employees look into network marketing as their own
part-time business.
The traditional
corporate system really is a pyramid, because there are a few 'B's and 'I's near the top,
and more 'E's and 'S's at the base. A network marketing system is a reverse pyramid: its
primary focus is to bring more and more 'B's to the top.
One type of pyramid,
the traditional type, has its base on the ground; the other type has its base in the air.
It's a pyramid that pulls you up instead of pushing you down. A network marketing business
gives everyone access to what used to be the domain only of the rich.
To order Robert Kiyosaki's book on network
marketing, click here:
http://www.amazon.com/exec/obidos/tg/detail/-/9992267429/qid=1062383502/sr=1-15/ref=sr_1_15/104-2715685-0218342?v=glance&s=books
Robert Kiyosaki
is the author of the best sellers Rich Dad, Poor Dad; Rich Dad's CASHFLOW Quadrant;
Rich Dad's Guide to Investing; and Rich Kid, Smart Kid. He is an internationally
recognized speaker and teacher on the subject of money. J.P. Morgan declared "Rich
Dad, Poor Dad a must read for millionaires" as reported in the Wall Street
Journal, and USA Today called Rich Dad, Poor Dad "a starting point
for anyone looking to gain control of their financial future."
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